Visual Literacy

Topics: Writing, Literacy, Communication Pages: 4 (1265 words) Published: August 26, 2013
Why Is Visual Literacy Important?

CGD218/Visual Literacy in Business (ABL1302A)

January 14, 2013

Why Is Visual Literacy Important?
Visual Literacy throughout the history of our world has been important; dating back to cave drawings and carvings, and developing all the way to automated street signs signaling vehicles when to slow, stop, or go. Visuals are a part of our daily lives today as much as they were at the beginning of man’s time-and other living beings’ time-and his, first ability to communicate, visually. Communication was not something that was first spoken or written, it was something shown or demonstrated; such as dance for instance, while someone else was viewing/watching, to portray a message or a feeling to that other person. Whether the Visual Literacy or communication is hand signals-similar to sign language, facial expressions-as simple as the way an individual winks at another individual today, a nod to another person, or something as complex as an artists’ message through a painting, sculpture, other, or not; Visual Literacy is and always will be the first mode of communication in the past, present, and future. Visual Literacy can be a considered a universal language because everybody, or most individuals understand pictures, drawings, artwork, or hand signals/sign language of today. “The only individuals who do not understand visuals are the blind community-however, this handicap is adapted by the body and other the other body senses become enhanced greatly” (B. Kennedy, 2010). Perhaps sign language varies throughout different regions of the world, but the basics will always be well-known, regardless. For example, pointing to oneself means me, no matter what country you are residing in. A simple sign such as this is a basic way to communicate, and is universal. If two individuals from different countries who did not understand each other were to sit down together and draw a picture of a house, hut, or dwelling of some sort;...

References: Avgerinou, M., & Ericson, J. (1997). A Review of the Concept of Visual Literacy. British Journal of Educational Technology.
Kennedy, B. (2010). Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It  . Retrieved From: (
Ryan, W. (2012). Visual literacy: learning to see. San Diego, CA: Bridgepoint Education, Inc.
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