CGD218: Visual Literacy in Business

Topics: Skill, Learning, Literacy Pages: 4 (562 words) Published: May 18, 2014


Why is Visual Literacy Important?
CGD218: Visual Literacy in Business

Visual literacy is something that has been used for hundreds of years and it is something we use daily. We are going to explore the similarities between the text and how Brain Kennedy defines visual literacy; we will explore the way visual literacy has been considered a universal language and examination how visual literacy has made an impact in communication and the way global understanding. The method of visual literacy is used to help with the learning process. In using visual literacy someone will be able to see the use of shapes, color, images, dimension, textures and other visual aids. With the use and understanding of these features someone will be able to understand a visual sentence structure and to have the understanding is something that has been used for some time now. In the video that I watched, Brain Kennedy talked about visual literacy being “the ability to construct meaning from images. It’s not a skill; it uses skills as a toolbox. It is a form of critical thinking that enhances your intellectual capacity” (Kennedy, 2010). In the text it talks about visual literacy being “vision-related competencies a human being can develop by seeing, and at the same time, having and integrating other sensory experiences. [These competencies] enable a visually literate person to discriminate and interpret the visible actions, objects, and symbols that he [or she] encounters . . . to communicate with others . . . and comprehend and enjoy visual communication.” There are some differences between what Kennedy thinks and what the book talks about. Kennedy says that visual literacy is not a skill and our books talks about visual literacy being a developed skill. This allows people to communicate with one universal language and it can be used to help bridge the gap that is in different cultures. Currently numerous languages are coexisting. It’s important...

References: Kennedy, B (2010, April 17) Visual Literacy: Why We Need It! [Video File] http://www.youtube.com/watch?v=OefLEpds5Is&feature=results_main&playnext=1&lis t=PL98A8EE15C60F9F29
Ryan, W. (2012). What Is Visual Literacy? In Learning to see: A guide to visual literacy. (p. 12). San Diego, CA: Bridgepoint Education, Inc.
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